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About us

We exist to bring pets home.

idPaws pairs a unique identification number with a durable engraved tag and a private alert network — a simple idea, built with the care of a serious technology service.

Owner reunited with her cat

What we believe

Built around three principles.

Speed matters

The first hours after a pet goes missing count most. Everything we build is designed to shorten them.

Privacy is non-negotiable

Owners should never have to trade their personal safety for their pet's.

Simple for everyone

A finder should be able to help in under a minute, on any phone, with no app.